Facebook Marketing Tools – 5 FREE Options
Facebook Marketing tools can be an effective way to support your business. Facebook’s seemingly unstoppable growth has made it the focus for many a business’ social media marketing efforts which of course includes Facebook Marketing. As a result, this has led to the development of an array of online tools that are available for you to use whilst promoting your business on Facebook. Many of these tools are free to use. I have listed below an overview of five of the best free Facebook Marketing tools.
1. Facebook Insights
Facebook Insights is Facebook’s very own integrated statistics measuring tool. Aptly named, the tool gives insights into the number of users and the types of interaction that take place on a Facebook business page. Page administrators can see the number of (active) clients, the number of “likes”, the reach of the page, and they can also measure user engagement through “People speaking About This”. Insights can also be installed on business website domains that have an integrated Facebook like” and “Reveal” button. By adding a single line of code, Insights can keep track of all Facebook “get in touched” actions on your business website. Facebook Insights is available on all Facebook pages with thirty or more “likes” and is a great tool to support your Facebook Marketing efforts.
2. Wildfire Social Media Monitor
The Wildfire Social Media Monitor gives a quick solution for keeping track of the reputation of a Facebook business page. The tool can be used to gain insights into the growth rate of the number of fans and enables users to examine Facebook pages with each other. By entering their URLs, clients can see how their business page is performing and can compare this with their main competitors. The main Wildfire website also provides extensive social promoting services. The Social Media Monitor tool, however, is free to use and you can find out more at http://monitor.wildfireapp.com.
3. AllFacebook Stats –
The Business Analytics Tool
The AllFacebook Stats website (http://www.allfacebookstats.com/) is widely recognized and appreciated for its valuable Facebook marketing and promotional blog. However, the fact that the site also offers Facebook analytical tools is often overlooked. With the free version of this business analytics tool, users can keep track of up to three different Facebook pages. For clients who are willing to pay, there are extended options on offer, but as it is, the free version is now one of the most extensive analyzing tools readily available to support you in Facebook marketing.
4. EdgeRank Checker – Maximize Your Facebook Exposure
EdgeRank is an algorithm used by Facebook to calculate the importance of a business page and to determine how prominently the update will appear in fans’ news feeds. Since the EdgeRank value of a post differs depending on fan engagement, the EdgeRank Checker tool is helpful to give buyers an insight into how a Facebook business page is performing with fans, which type of pages result in the most engagement, and how many fans are actively involved with the page. The free tool is available on edgerankchecker.com.
5. HootSuite – Social Media Management
HootSuite is a social media dashboard and a hub for managing multiple social media accounts. An added benefit of using HootSuite for Facebook business pages is that you can plan updates ahead of time which makes it perfect for Facebook marketing. The free version of the tool can be used to manage up to five social marketing accounts, and it includes a scheduling feature that enables buyers to set a time and date for posting content. This useful tool can be found at hootsuite.com.
These 5 Facebook Marketing tools are all free to use, and although most providers also have options that you pay for, the free ones are a good place to start. The paid options are suitable for users who require even more functionality to manage their Facebook marketing campaigns. It is crucial to monitor the actions you use to promote your business using Facebook so you can see whether they are bringing your business the desired result. Without a doubt though, the free Facebook marketing tools can help business owners do this efficiently.
Facebook marketing is an effective way for businesses, both large and small, to gain free publicity, increase their purchaser base, and improve their customer relations. Facebook is an amazing free platform for you to get in touch with new and existing buyers.
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To Your Facebook Marketing Success,